The affective impact of sightseeing bus tour experiences: using Affective Events Theory (AET) to examine length-of-stay and electronic word-of-mouth

Figures & data

Figure 1. The hypothesized model under investigation.

Table 1. Fit indices for measurement and corresponding structural models.

Fit indices	Measurement model		Structural model		Criteria
	Birmingham	Valencia	Birmingham	Valencia
χ^2/df	2.526 for p < .001	2.190 for p < .001	2.879 for p < .001	2.310 for p < .001	<3
CFI	.923	.934	.919	.930	>.90
TLI	.918	.922	.913	.919	>.90
RMSEA	.046	.045	.048	.047	<.07 (CFI > .90)
SRMR	.0489	.0516	.0567	.0538	<.08 (CFI > .92)

Note: χ²/df: chi-square normed; CFI: comparative fit index; TLI: Tucker Lewis index; RMSEA: root mean square error of approximation; SRMR: standardized root mean residual.

Table 2. Structural model results for Birmingham and Valencia.

Regression paths			City	St. RW	S.E.	C.R.	p
Bus tour affect	⇓	Bus tour sightseeing experience	Birmingham	.625	.06	10.833	<.001
			Valencia	.483	.07	7.422	<.001
Bus tour affect	⇓	Past sightseeing bus experience	Birmingham	.118	.04	2.816	.005
			Valencia	.096	.04	2.058	.040
Bus tour affect	⇓	PSBE_x_ΒΤSΕ	Birmingham	−.128	.06	−2.940	.003
			Valencia	−.021	.08	−.397	.691
e-WOM	⇓	Bus tour affect	Birmingham	.635	.05	12.700	<.001
			Valencia	.621	.07	9.142	<.001
Current visit extension	⇓	Bus tour affect	Birmingham	.314	.05	6.280	<.001
			Valencia	.263	.05	5.600	<.001

Note: e-WOM: e-word-of-mouth; PSBE: past sightseeing bus experience; BTSE: bus tour sightseeing experience; St. RW: standardized regression weight; S.E.: standard error; C.R.: critical ratio; p: p-value.

Figure 2. Structural model results of Birmingham sample.

Figure 3. Structural model results of Valencian sample.

Table 3. Squared multiple correlation values (R²) of endogenous latent variables.

Endogenous latent variables	R^2
	Birmingham	Valencia
Bus tour affect	.42	.24
e-WOM	.40	.39
Current visit extension	.10	.07

Table

	CR	AVE	MSV	ASV	eWOM	Bus tour sightseeing experience	Bus tour affect
eWOM	0.950	0.826	0.397	0.394	0.909
Bus tour sightseeing experience	0.753	0.513	0.450	0.421	0.626	0.716
Bus tour affect	0.961	0.891	0.450	0.424	0.630	0.671	0.944

Note: CR: composite reliability, AVE: average variance extracted, MSV: maximum shared squared variance, ASV: average shared squared variance.

Table

	CR	AVE	MSV	ASV	eWOM	Bus tour sightseeing experience	Bus tour affect
eWOM	0.933	0.777	0.372	0.330	0.882
Bus tour sightseeing experience	0.844	0.547	0.287	0.253	0.536	0.740
Bus tour affect	0.934	0.825	0.372	0.296	0.610	0.468	0.908

Note: CR: composite reliability, AVE: average variance extracted, MSV: maximum shared squared variance, ASV: average shared squared variance.