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Abstract
As many higher educational institutions offer their courses online, college professors are faced with new challenges: pedagogical shift, a different type of relationship with students, and a need for redefining their role. Measurable goals and enforced accountability are challenging the conventional ways of which universities operate today. This paper explores the world of online education and the influence of corporate culture by paying special attention to the teachers' perspectives. The researcher observed virtual classrooms provided by American proprietary higher educational institutions that offer extensive courses online and conducted interviews with online instructors who teach at such institutions.
Notes
1. This section includes comments acquired from interviews with three online instructors. Informant A is a female instructor teaching public speaking and intercultural communication classes online. She is in her 30s, and has 11 years of teaching experience and started teaching online in 1997. Informant B is also a female instructor, in her 40s, who teaches sociology, psychology, and cultural diversity classes online. She has over seven years of teaching experience and started teaching online in 2005. Informant C is a male instructor in his 30s who teaches humanity courses online. He has been teaching for eight years, and has four years of online teaching experience.
2. Emoticons are symbols that convey emotions with typeface, for example, :‐), :‐(, and so on.