Figures & data
Figure 1. Interaction effects between endorse type and gesture style on promotional focus orientation in Experiment 2.
![Figure 1. Interaction effects between endorse type and gesture style on promotional focus orientation in Experiment 2.](/cms/asset/86790022-3062-4b56-b007-fbbde517b955/rina_a_2332107_f0001_b.jpg)
Data availability statement
The fictitious ads and the datasets in this article are available from the corresponding author upon reasonable request.