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Journal of Marketing Management Volume 40, 2024 - Issue 7-8: Conceptualising the Consumer: Thinking Beyond the Extended and Distributed ‘Self’

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Light selves: where (and what) are the politics in consumer culture theory?

Shona Bettanya School of Business, Education and Law, University of Huddersfield, Queensgate, Huddersfield, UKCorrespondence[email protected]
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Jack Coffinb Department of Materials, University of Manchester, Manchester, UKView further author information

Pages 593-607 | Published online: 03 Jun 2024

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https://doi.org/10.1080/0267257X.2024.2346011
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