Empowering youth for social change through the Shujaaz multimedia platform in Kenya

Figures & data

Table 1. The FP and Money Journeys by Stages of Change.

	Family Planning	Income generation/Money
Pre-contemplation/ Contemplation:	Report that managing when you have children is ‘very important’ for future plans ‘Strongly agree’ that ‘smart hustlers’ protect themselves from unwanted pregnancies Total number of FP methods known (condom, implant, patch, injectable, coil, pill, e-pill)	Number of types of financial activities with which respondent is familiar (budgeting; remittances; bill-paying; saving; borrowing; lending; insurance; investing; installment purchasing)
Preparation:	Ever had a conversation about FP with peers Ever had a conversation about FP with adults (including health professionals and shopkeepers)	Talked to anyone about the uses of mobile money Talked to any adults about the uses of mobile money
Action:	Ever used a condom Ever used modern contraception Ever recommended using a condoms to friends or partners Has at least one child	Ever used mobile money Ever engaged in financial activites Total monthly income (KSH 0, KSH 1–4800, KSH 4801+) Total monthly income (continuous) Any adult adopted mobile money based on conversations Anyone adopted mobile money based on conversations

Table 2. Descriptive statistics at baseline and endline.

	Baseline (2016)		Endline (2017)
Characteristics	n	Proportion	n	Proportion
Gender
Male	394	56.3	–	–
Female	306	43.7	–	–
Age*
15–19 years old	482	68.9	330	47.1
20–24 years old	218	31.1	370	52.9
Education (highest level)
None/Prim	96	13.7	52	7.6
Primary	412	58.9	335	49.2
Secondary	152	21.7	229	33.6
Post-Sec	40	5.7	65	9.5
Relationship status
Single, dating	239	34.1	326	46.6
Single, not dating	406	58.0	304	43.4
Married	48	6.9	60	8.6
Other	7	1.0	10	1.4
Sexually active
No	299	42.7	265	37.9
Yes	401	57.3	435	62.1
Monthly income (mean KES)	2,398.7		3,933.8
Have you ever heard of Shujaaz?
No	269	38.4	76	10.9
Yes	431	61.6	624	89.1

* Total number = 700; mean age at baseline = 18.4 (SE 2.6); mean age at endline = 19.9 (SE 2.6)

Figure 1. Exposure to Analogue and Digital Media, by year.

Table 3. Bivariate analysis of timing of exposure to analogue and digital media, year 2017.

Variable	Analogue			p-value(a) related to 'no exposure'		Digital			p-value(a) related to 'no exposure'
	No exposure	< 1 year	>1 year	<1 year	>1 year	No exposure	< 1 year	>1 year	<1 year	>1 year
Family planning
Family planning is important	82.7	77.8	84.9	0.379	0.570	82.3	92.2*	91.1	0.071	0.129
Family planning smart hustlers	65.4	66.7	74.2*	0.847	0.065	70.5	86.3**	73.3	0.016	0.690
Number of family planning methods known(b)	60.6	56.6	58.6***	0.655	0.001	60.6	56.6	58.5	0.542	0.134
Any family planning conversations with peers	49.0	52.5	56.9	0.619	0.140	53.1	72.5	62.2	0.008	0.239
Any family planning conversations with adults	32.7	35.4	35.2	0.689	0.624	31.3	60.8***	53.3***	0.000	0.002
Ever use of condom	51.0	50.5	53.3	0.948	0.661	50.5	58.8	73.3***	0.253	0.003
Ever use of modern contraceptives	57.7	52.5	56.5	0.459	0.829	54.1	58.8	80.0***	0.519	0.001
Recommend condom	40.4	43.4	45.7	0.660	0.324	42.7	45.1	68.9***	0.741	0.001
Have at least one child	21.2	11.1*	8.9***	0.053	0.000	11.4	7.8	8.9	0.435	0.604
Income generating skills
Money uses (b)	4.5	4.5	5.3***	0.861	0.000	5.1	5.1	5.2	0.323	0.707
Ever talked to adults about money	59.6	68.7	69.6**	0.178	0.047	66.7	68.6	84.4**	0.781	0.014
Ever talked to adults about mobile money	22.1	28.3	48.5***	0.311	0.000	39.4	51.0	62.2***	0.106	0.003
Ever used mobile money	63.5	44.4***	59.8	0.007	0.483	56.5	60.8	77.8***	0.549	0.005
Ever engaged in financial activities	85.6	96.0**	91.1*	0.011	0.083	90.6	96.1	91.1	0.186	0.903
Used money to budget	56.7	59.6	55.1	0.679	0.765	53.8	64.7	75.6***	0.133	0.005
Used money to save	56.7	69.7*	70.4***	0.056	0.006	66.2	76.5	86.7***	0.135	0.005
Income (proportion with no income)	59.6	72.7**	58.1	0.049	0.783	62.1	62.7	35.6***	0.926	0.000
Income (proportion with low income)	9.6	11.1	17.1*	0.727	0.057	14.6	15.7	22.2	0.829	0.167
Income (proportion with high income)	30.8	16.2**	24.7	0.014	0.202	23.3	21.6	42.2***	0.773	0.005
Income (continuous) (b)	4449.0	2055.6	4200.2	0.245	0.695	3540.1	3278.4	9962.2***	0.287	0.000

(a) Chi2 for proportions and t-test for continous variables

(b) Means are presented for continous variables *** p < .01 ** p < .05 * p < .1

Table 4. Multivariate analysis.

	Analogue				Digital				Income
	< 1 year		>1 year		< 1 year		>1 year		Low		High
	B	p-value	B	p-value	B	p-value	B	p-value	B	p-value	B	p-value
Family planning
Family planning is important	-0.012	0.798	0.0666*	0.067	0.066	0.384	-0.050	0.603	0.042	0.258	-0.041	0.349
Family planning smart hustlers	0.091	0.127	0.1243***	0.005	0.2056**	0.028	0.017	0.859	-0.031	0.473	-0.0945*	0.072
Number of family planning methods known	-0.5628*	0.055	-0.067	0.757	-0.585	0.126	0.046	0.916	0.219	0.298	0.6136**	0.013
Any family planning conversations with peers	-0.012	0.849	0.034	0.466	0.025	0.756	-0.005	0.957	0.116***	0.009	0.000	0.993
Any family planning conversations with adults	0.1036*	0.062	0.0803*	0.051	0.2139***	0.002	0.106	0.167	0.0669*	0.093	0.063	0.157
Ever use of condom	0.002	0.975	0.024	0.524	0.031	0.629	0.1801**	0.019	0.037	0.300	0.039	0.348
Ever use of modern contraceptives	0.004	0.943	0.045	0.238	0.002	0.981	0.1377*	0.078	0.052	0.150	0.0888**	0.036
Recommend condom	0.031	0.555	0.054	0.157	0.077	0.253	0.1904**	0.012	0.014	0.703	0.029	0.491
Have at least one child	-0.023	0.428	-0.023	0.256	0.005	0.899	0.010	0.797	0.027	0.225	0.0883***	0.000
Income generating skills
Money uses	0.069	0.785	0.221	0.242	-0.144	0.665	0.123	0.746
Ever talked to adults about money	0.021	0.724	0.008	0.855	-0.120	0.148	0.123	0.206
Ever talked to adults about mobile money	0.045	0.494	0.1129**	0.019	-0.028	0.725	0.1742*	0.071
Ever used mobile money	-0.024	0.682	0.030	0.485	-0.087	0.240	0.046	0.609
Ever engaged in financial activities	0.016	0.720	0.0615**	0.045	-0.071	0.262	-0.061	0.384
Used money to budget	-0.032	0.326	-0.014	0.528	-0.006	0.870	-0.020	0.610
Used money to save	-0.040	0.491	0.052	0.220	0.053	0.460	0.076	0.343
Income (proportion with no income)	0.028	0.608	-0.061	0.131	0.002	0.974	-0.141	0.075
Income (proportion with low income)	-0.009	0.615	0.016	0.145	-0.001	0.974	0.0275***	0.005
Income (proportion with high income)	-0.019	0.605	0.044	0.128	-0.002	0.974	0.114	0.104
Income (continous)	3.304	0.994	502.846	0.122	1208.674*	0.074	2096.269***	0.008

*** p<0.01, ** p<0.05, * p<0.1