Common valence coding in action and evaluation: Affective blindness towards response-compatible stimuli

Abstract

A common coding account of bidirectional evaluation–behaviour interactions proposes that evaluative attributes of stimuli and responses are coded in a common representational format. This assumption was tested in two experiments that required evaluations of positive and negative stimuli during the generation of a positively or negatively charged motor response. The results of both experiments revealed a reduced evaluative sensitivity (d′) towards response-compatible stimulus valences. This action–valence blindness supports the notion of a common valence coding in action and evaluation.