“American” as a Proxy for “Whiteness”: Racial Color-Blindness in Everyday Life

Abstract

This article discusses racial color-blindness as it relates to a modern strategy used by both Whites and People of Color (POC) to mask their discussions of race and privilege. People who endorse racial color-blindness tend to believe that race should not matter and currently does not matter in understanding individuals’ lived experiences. Therefore, racially color-blind individuals use strategies to justify their racial privilege and racist beliefs and attitudes. One such strategy is to use the term “American” as a proxy for “White” in describing instances of White privilege as norms and to hide discussions of race more generally. Study 1 findings show that there are many different socially constructed definitions for the term American. Study 2 findings reveal differences in definitions for American depending on an individual’s race and generational status.

KEYWORDS:

• American
• color-blind
• race
• whiteness
• white privilege