Whitewashed empire: Historical narrative and place marketing in Vienna

Figures & data

Figure 1. Historical Evolution of the Kaiserforum (1720–2001). Darker buildings are newer.

Source: QGIS georeferenced historical maps by author. Basemap OSM data by OpenStreetMap.org.

Figure 2. Wilhelm Burger. Monument to Archduke Charles (1874). View towards the Burgtor with the Imperial Stables in the back right. Imperial Museums and the Maria Theresa monument are still under construction.

Source: OeNB, BA WB 49C(D).

Figure 3. MuseumsQuartier website scroller (2001) [top, © MuseumsQuartier Wien, photo: Peter Korrak] and Fischer von Erlach’s design for the Imperial Stables (1721) [bottom, OeNB, BA Z85025400]. Collage by author.

Figure 4. Milan Mijalkovic ‘Worker with Sledgehammer’ from the series ‘Workers’ (2015) [left] (c) 2015 Milan Mijalkovic. Ongoing restoration work on the Neue Burg using whitewash mixtures, with the unrestored facade partly visible on the ground floor (2017) [right]. Photograph by author.

Figure 5. Imperial vistas, material heritage, and tourist photography. Heldenplatz [left] and Maria-Theresien-Platz [right], November 2016/March 2017. Photographs by author.