Personal Branding: Building Your Pathway to Professional Success

Abstract

Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.

KEYWORDS:

• Brand management
• librarians
• personal brand
• professional development

Additional information

Notes on contributors

Jodi L. Philbrick

Jodi L. Philbrick, PhD ([email protected]) is a Lecturer, College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203.

Ana D. Cleveland

Ana D. Cleveland, PhD, AHIP, FLMA ([email protected]) is Sarah Law Kennerly Endowed Professor, Regents Professor, and Director, Health Informatics Program, College of Information, University of North Texas, 1155 Union Circle #311068, Denton, TX 76203.