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ORIGINAL ARTICLE

Promotional methods used by representatives of drug companies: A prospective survey in general practice

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Pages 93-97 | Received 04 Apr 2006, Published online: 12 Jul 2009

Figures & data

Figure 1.  Distribution of drug age (years since marketing) for the 197 drugs promoted.

Figure 1.  Distribution of drug age (years since marketing) for the 197 drugs promoted.

Figure 2.  Number of promotions and drug age.

Figure 2.  Number of promotions and drug age.

Figure 3.  Proportion of visits where a drug sample was handed out and drug age. Each X represents a drug.

Figure 3.  Proportion of visits where a drug sample was handed out and drug age. Each X represents a drug.

Table I.  Marketing techniques recorded by a sub-sample of 10 GPs who received 233 drug representative visits (100%).

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