ABSTRACT
The recent upsurge of supplementary education has brought something attention-grabbing to the mediascape in China – educational ethos, inclusive of pedagogies and teaching ideals, is being widely marketed and increasingly used as a benchmark of ‘quality’ in education. This study explores the ways in which educational ethos in China is advertised by companies providing supplementary English education for elementary school students (SEEE), and investigates how mainstream teachers perceive the influence of the ethos on mainstream schooling. Ethos was first mapped out through investigation of 10 leading SEEE companies’ websites, and 6 mainstream teachers were subsequently interviewed. A schematic paradigm was created to capture advertised ethos which indicates bottom-up educational development towards more interactive and practical English education in China. Interview findings identify three key levels of influence on mainstream schooling: (1) institutional, including accelerating pedagogical reforms; (2) interpersonal, such as increasing teacher–parent tension, and; (3) individual views on language education.
Acknowledgments
The first author would like to thank China Scholarship Council and Cambridge Trust for fully funding her MPhil study. The authors would also like to thank the participants in this study and the two anonymous reviewers for their constructive comments on this paper.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1. Content and Language Integrated Learning: a non-language subject is taught in a foreign language where both language and subject learning have a joint role.
2. A social media application in China.