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Research Article

Is it all binge-watching? Viewing patterns, audience activity, psychological antecedents, and media addiction in extended-time television viewing

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Received 04 Nov 2021, Accepted 18 Nov 2022, Published online: 03 Jan 2023
 

ABSTRACT

The phenomenon of binge-watching has received considerable attention in both the media and in research. However, extended-time television viewing is not only confined to narrative binges. This study sought to better understand the differences between different types of extended-time television viewing, including binge-watching. The sample included 914 survey respondents convenience sampled from a national panel; all respondents had watched at least two hours of television in one sitting within the last two weeks. While little evidence was found to suggest a connection between problematic mental health antecedents and extended-time viewing, differences in audience attention and overall patterns of consumption were found.

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