The Relevance of Cultural Communication: For Whom and in What Respect?

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Notes

1. While it was Katriel and Philipsen's (1981) claim, “that ‘communication’ labels the academic discipline we practice is more or less incidental to the general point being made”, I believe that we need to recognize that we work within a discipline with terms that overlap with so-called “native” terms for similar behavior. This makes it all the more important that we carefully distinguish researcher's discourse from everyday understandings.

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Notes on contributors

Trudy Milburn

Trudy Milburn is Associate Professor of Clinical Management Communication at Marshall School of Business, University of Southern California