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Communication Monographs Volume 88, 2021 - Issue 1: Theorizing Social Media, Guest Editor: Andrew M. Ledbetter
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The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites

Brahim Zaroualia Amsterdam School of Communication Research (ASCoR), University of Amsterdam, Amsterdam, NetherlandsCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1042-4635View further author information
ORCID Icon,
Karolien Poelsb Department of Communication Studies (MIOS), University of Antwerp, Antwerp, BelgiumView further author information
,
Koen Ponnetc Department of Communication Sciences (IMEC-MICT), Ghent University, Gent, BelgiumORCID Iconhttps://orcid.org/0000-0002-6911-7632View further author information
ORCID Icon &
Michel Walraveb Department of Communication Studies (MIOS), University of Antwerp, Antwerp, BelgiumView further author information
Pages 5-25 | Received 17 Apr 2020, Accepted 21 Jul 2020, Published online: 20 Aug 2020

Figures & data

Figure 1. Mediation analysis of the normative label (friends) on persuasion knowledge via descriptive norms.

Figure 1. Mediation analysis of the normative label (friends) on persuasion knowledge via descriptive norms.

Figure 2. Moderated mediation analysis of the normative label (friends) on persuasion knowledge via descriptive norms by susceptibility of peer influence.

Figure 2. Moderated mediation analysis of the normative label (friends) on persuasion knowledge via descriptive norms by susceptibility of peer influence.

Figure 3. Serial mediation analysis of the normative disclosure (friends) on ad settings via descriptive norms and persuasion knowledge.

Figure 3. Serial mediation analysis of the normative disclosure (friends) on ad settings via descriptive norms and persuasion knowledge.
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