The value of flower tourism on the Bokkeveld Plateau – a botanical hotspot

Figures & data

Questionnaire versions showing the levels of the three attributes presented to respondents

Questionnaire		View/scenery (V)	Level	Flower species (F)	Level	Bulb species (B)	Level
Version 1
Q11	Middle	Some patches	V12	30 spp.	F22	15 spp.	B32
Q12	Worst	None visible	V11	10 spp.	F21	5 spp.	B31
Q13		Some patches	V12	55 spp.	F23	15 spp.	B32
Q14	Ideal	Vast carpeted areas	V13	55 spp.	F23	30 spp.	B33
Version 2
Q21	Middle	Some patches	V12	30 spp.	F22	15 spp.	B32
Q22	Ideal	Vast carpeted areas	V13	55 spp.	F23	30 spp.	B33
Q23		Some patches	V12	55 spp.	F23	5 spp.	B31
Q24	Worst	None visible	V11	10 spp.	F21	5 spp.	B31
Version 3
Q31	Middle	Some patches	V12	30 spp.	F22	15 spp.	B32
Q32		Vast carpeted areas	V13	10 spp.	F21	5 spp.	B31
Q33		None visible	V11	30 spp.	F22	30 spp.	B33
Q34	Ideal	Vast carpeted areas	V13	55 spp.	F23	30 spp.	B33

Table

	Abundance of flowers	Variety of flowers	Number of bulb flowers species	Score
Area 1	Some patches	30 species	15
Area 2	None visible	10 species	5
Area 3	Some patches	55 species	15
Area 4	Vast carpeted areas	55 species	30
Bokkeveld

Origins of the sample of visitors interviewed on the Bokkeveld Plateau

Origin	Number of groups	%	Number of people	%
Western Cape	71	43,3	222	45,2
Northern Cape	33	20,1	123	25,1
Gauteng	24	14,6	61	12,4
Eastern Cape	6	3,7	16	3,3
KwaZulu‐Natal	5	3,0	12	2,4
Free State	4	2,4	9	1,8
North‐West	3	1,8	7	1,4
Mpumalanga	2	1,2	6	1,2
Northern Province	3	1,8	6	1,2
Africa (Zimbabwe)	1	0,6	3	0,6
United States	2	1,2	4	0,8
Europe	10	6,1	22	4,5
Total	164		491

Number of visitor groups sampled that were on tours or self‐drive visits

	On tour	Self‐drive	Total	%
International	3	12	15	9
South African	7	142	149	91
Total	10	154	164	100

Number of nights spent on the Bokkeveld Plateau by self‐drive visitors to the area

Percentage that the Bokkeveld Plateau contributed to the reason for going on the overall trip

	Visitors on tour	Self‐drive visitors	Total
Average	17,2	70,2	66,9
Standard deviation	8,4	33,3	34,7

Average±standard deviation (s.d.) of the percentage that the Bokkeveld Plateau contributed to the reason for the trip, for visitors from different origin zones

Trip origin	Ave. % reason	s.d.	Trip origin	Ave. % reason	s.d.
Western Cape	78,5	29,4	Europe	40,7	34,1
Northern Cape	76,8	31,7	Mpumalanga	30,0	28,3
Eastern Cape	75,0	31,6	Northern Province	30,0	39,1
Free State	56,3	23,9	KwaZulu‐Natal	26,0	21,9
Gauteng	53,5	34,2	United States	7,5	3,5
North‐West	45,0	48,2

Numbers of visitors recorded at the waterfall and the Nieuwoudtville Flower Reserve during 2001

Responses to questions regarding visits to three different attractions in the study area, whether the areas were worth the price paid (for those that had already been), and their willingness to pay (WTP) to go to each attraction

	Been/going	Worth the price?	N	WTP range	WTP (mean±std. dev.)	WTP median	WTP mode
Waterfall	158/164 (96%)	–	–	–	–	–	–
Nieuwoudtville Flower Reserve	90/159 (57%)	52/52 (100%)	82	R4–R50	R9,15±R6,20	R10	R10
Glen Lyon tour	32/160 (20%)	9/10 (90%)	26	R25–R150	R60±R50	R50	R50
Notes: The first two are given as a number of affirmative responses out of a total of yes or no responses (i.e. excluding ‘maybe’). N is the number of respondents who answered the WTP question.

Average travel cost per visitor per zone (a) for the whole trip and (b) attributed to visiting the Bokkeveld Plateau (BP)

Zone	Mean cost of trip per person	Portion attributable to BP	Zone	Mean cost of trip per person	Portion attributable to BP
Northern Cape	589	453	Gauteng	1 767	946
Western Cape	694	545	Mpumalanga	3 000	900
KwaZulu‐Natal	3 250	845	Northern Province	4 000	1 200
North‐West	1 889	850
Free State	1 425	802	Europe	17 464	7 108
Eastern Cape	1 521	1 141	United States	78 348	5 876

Relationship between visitation rate per zone (South African provinces) and average travel cost per zone attributed to the Bokkeveld Plateau

Demand curve for visits to the Bokkeveld Plateau

Average percentage contribution of different attributes to the tourism experience

Impact of the presence of flowers or bulbs on the duration of tourist visits

	Current mean duration of visits (days)	Mean duration of visits if no bulbs	% of current stay if no bulbs	Mean duration of visits if no flowers	% of original stay if no flowers
Average	1,8	1,6	91,42	0,63	37,2
Standard deviation	1,1	1,1	24,85	0,92	44,8
Median	1	1	100	0,1	5
Mode	1	1	100	0	0

Average score, adjusted score and model predicted scores

		Average score	Standard deviation	Average adjusted score	Model predicted scores	Residual
	Q11 Middle	6,74	1,50	7,13	7,13	0,00
	Q12 Worst	4,45	2,41	4,85	4,48	0,37
n=53	Q13	7,47	1,61	7,87	7,80	0,07
	Q14 Ideal	9,49	0,99	9,89	9,49	0,4
	Q1 Actual	8,72	1,17	9,12	n/a
	Q21 Middle	7,22	1,78	7,13	7,13	0,00
	Q22 Ideal	9,56	1,11	9,47	9,49	−0,02
n=54	Q23	7,81	1,73	7,73	7,80	−0,07
	Q24 Worst	4,76	3,04	4,67	4,48	0,19
	Q2 Actual	8,72	1,49	8,64	n/a
	Q31 Middle	7,43	2,06	7,13	7,13	0,00
	Q32	8,34	1,77	8,05	8,29	−0,24
n=56	Q33	4,79	3,26	4,49	5,02	−0,53
	Q34 Ideal	9,68	0,64	9,38	9,49	−0,11
	Q3 Actual	8,65	1,54	8,36	n/a
Note: Qmn indicates questionnaire version m scenario n.