Manufacturing enterprises and marketing planning in a mining area of the North West Province, South Africa: lessons for local business support centres

Figures & data

Table 1: The relationship between the existence of a marketing plan and income and profitability since the previous year

	N	Average	Std dev	d-value
Growth in business income if marketing plan exists	23	3.78	1.59
Growth in business income if marketing plan does not exist	12	3.33	1.92	0.23∗
Growth in business profitability since the previous year if marketing plan exists	27	2.22	0.8
Growth in business profitability since the previous year if marketing plan does not exist	15	2.67	1.11	0.41∗∗
∗ small d-value, ∗∗ medium d-value.

Table 2: The completeness of the marketing plan

	N	Percentage
Group 1 (has a complete marketing plan, since the plan contains the five required elements)	9	33.33
Group 2 (has an incomplete marketing plan, since all five elements are not included)	18	66.67

Table 3: Comparison of the relationship between business aspects and the completeness of the marketing plan in Group 1 and Group 2

Business aspects	N	Average	Std dev	d-value
Turnover of Group 1	9	2.33	0.87
Turnover of Group 2	18	1.94	0.73	0.5∗∗
Gross asset value of Group 1	9	2	0.87
Gross asset value of Group 2	16	1.44	0.63	0.64∗∗
Growth in business income in Group 1	9	3.44	1.94
Growth in business income in Group 2	14	4	1.36	0.31∗
Growth in profitability since previous year in Group 1	9	2	1
Growth in profitability since previous year in Group 2	18	2.33	0.69	0.3∗
∗ small d-value; ∗∗ medium d-value.