Factors influencing consumers’ intention to donate blood: A South African perspective

Figures & data

Figure 1. Conceptual model. Note: AC: awareness of consequences; AR: ascription of responsibility; PN: personal norms; BI: behevioural intention

Table 1. Knowledge about blood donation.

Items	Description	Frequency	Percentage (%)
Q1 How frequently do you think you should donate blood?	Once a month	75	24.4
	2–3 Times a year	132	42.9
	3–4 Times a year	101	32.8
	Total	308	100
Q2 I know where to go to donate blood	Agree	219	71.1
	Disagree	89	28.9
	Total	308	100
Q3 I know when there are blood donation drives or initiatives	Agree	176	57.1
	Disagree	132	42.9
	Total	308	100

Table 2. Descriptive analysis of the measures of the constructs.

Constructs/Items	Mean	Standard deviation
Awareness of consequences (AC)
AC1: Donating blood saves lives	4.67	0.651
AC2: Donating blood is good for the health system	4.09	0.972
AC3: Donating blood is important	4.44	0.802
AC4 Blood donors are important to health services	4.58	0.715
AC5: Becoming a blood donor helps others	4.60	0.679
Overall awareness of consequences	4.48	0.764
Ascription of responsibility (AR)
AR1: I feel partly responsible for the blood shortages in South Africa	3.14	1.341
AR2: I believe that everyone eligible must take the responsibility to donate blood	3.59	1.209
AR3: Blood donation is not only a responsibility of mine, but others too	3.73	1.116
AR4: I feel partly responsibility for the shortage of blood in South Africa	3.07	1.345
Overall ascription of responsibility	3.38	1.253
Personal norms (PN)
PN1: I have a moral obligation to donate blood	3.24	1.256
PN2: People who meet the criteria should try their best to donate blood	4.06	0.941
PN3: I feel that it is important to donate blood	4.18	0.851
PN4: No matter what others think or do, I feel personally obliged to donate blood	3.25	1.283
Overall personal norms	3.68	1.083
Behavioural intention (BI)
BI1: I intend to start donating blood	3.20	1.328
BI2: I would like to become a blood donor	3.44	1.312
BI3 I will put effort into becoming a blood donor	3.34	1.282
BI4: I intend to tell my friends and family about the importance of donating blood	3.62	1.225
Overall behavioural intention	3.40	1.287

Table 3. Correlation analysis.

	AC	AR	PN	BI
AC	1
AR	0.206**	1
PN	0.304**	0.751**	1
BI	0.141*	0.529**	0.559**	1

** Correlation is significant at the 0.01 level (2-tailed); *correlation is significant at the 0.05 level (2-tailed).

Table 4. Cronbach’s alpha.

Construct	Number of items	Cronbach’s alpha
Awareness of consequences	5	0.757
Ascription of responsibility	4	0.853
Personal norms	4	0.822
Behavioural intention	4	0.888

Table 5. Summary of regression analysis results.

Hypotheses	Standard coefficient beta	p-Value	R-square	VIF	Hypotheses result
H1 There is a direct and positive relationship between the awareness of the consequences (AC) of donating blood and the ascription of responsibility (AR) for donating blood.	0.206	<0.001	0.043	1.000	Accepted
H2 There is a direct and positive relationship between the awareness of the consequences (AC) of donating blood and personal norms about blood donation.	0.156	<0.001	0.587	1.044	Accepted
H3 There is a direct and positive relationship between the ascription of responsibility (AR) for donating blood and personal norms (PN) about blood donation.	0.718	<0.001		1.044	Accepted
H4 There is a direct and positive relationship between personal norms (PN) and a consumer’s intention to donate blood (BI)	0.559	<0.001	0.311	1.000	Accepted