New Zealand wine: a model for other small industries?

Figures & data

Figure 1. New Zealand wine exports by market, 2009

Source: New Zealand Winegrowers Statistical Annual 2009.

Table 1. NZ wine industry – key growth indicators

	1990	2012	Change
Number of wineries	131	703	437%↑
Producing area (hectares)	4880	33,428	585%↑
Average yield (tonnes per hectare)	14.4	8.1	–43%↓
Grape tonnage crushed	70,000	269,000	284%↑
Wine exports (million litres)	4	179	4,375%↑
Wine exports ($million)	18.4	1,094	5,978%↑

Source: NZ Winegrowers Annual Report, 2012; Benson-Rea et al. (2013).

Benson-Rea, M., Brodie, R.J. and Sima, H. (2013) ‘The plurality of co-existing business models: investigating the complexity of value drivers’, Industrial Marketing Management, 42, 5, pp.717–729.10.1016/j.indmarman.2013.05.011

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