BIRGing, CORFing, and Twitter Activity Following a Political Referendum: Examining Social Media Activity Concerning the 2014 Scottish Independence Vote

Abstract

A sizable body of research has examined BIRG, or Basking in Reflected Glory, as the psychological process of associating with the successes of others. A sample of 253,188 tweets related to the 2014 Scottish Independence Referendum were collected leading up to and following the vote. Results support BIRG processes on the part of anti-independence tweeters, and Cutting Off Reflected Failure (CORF) responses by those favoring independence. Evidence does not support the notion that CORF was attenuated by high involvement.

Keywords:

• Emerging Technology
• Group Effects
• Media Use
• Political Communication
• Twitter