Movie clips for teaching business management: Step by step

Abstract

The paper proposes a methodology to enhance students’ learning experiences by using movie clips to teach business management concepts. We describe the entire management teaching process step by step, from film selection to evaluation through questionnaires. In this way, this design can be reproduced by instructors for teaching business management courses. Additionally, we carried out and analyzed questionnaires about student satisfaction and business management concepts acquisition with a quantitative multiple regression. The results suggest that watching movies improves academic results and, in particular, the post-viewing debate. Besides, the more current the movie is for the generation of students, the more impact it has on their learning, as they are more likely to pay attention. On the other hand, we cannot neglect the gender issue, as the content of the film has an important influence. Students may be disinterested in a movie with a marked male or female leading role.

Keywords:

• Business management
• gender
• higher education
• movies
• teaching tool

Disclosure statement

The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.

Notes

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