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Journal of Broadcasting & Electronic Media Volume 52, 2008 - Issue 2
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FEATURED TOPIC: TELEVISION

The Influence of Television News Depictions of the Images of War on Viewers

Michael Pfau Ph.D. University of Arizona; Department of Communication, University of Oklahoma
,
Michel M. Haigh Ph.D. University of Oklahoma; College of Communication at Pennsylvania State University
,
Theresa Shannon Department of Defense Joint Communication Course, University of Oklahoma
,
Toni Tones Department of Defense Joint Communication Course, University of Oklahoma
,
Deborah Mercurio Department of Defense Joint Communication Course, University of Oklahoma
,
Raina Williams Department of Defense Joint Communication Course, University of Oklahoma
,
Blanca Binstock Department of Defense Joint Communication Course, University of Oklahoma
,
Carlos Diaz Department of Defense Joint Communication Course, University of Oklahoma
,
Constance Dillard Department of Defense Joint Communication Course, University of Oklahoma
,
Margaret Browne Department of Defense Joint Communication Course, University of Oklahoma
,
Clarence Elder Department of Defense Joint Communication Course, University of Oklahoma
,
Sherri Reed Department of Defense Joint Communication Course, University of Oklahoma
,
Adam Eggers Department of Defense Joint Communication Course, University of Oklahoma
&
Juan Melendez Department of Defense Joint Communication Course, University of Oklahoma
 show all
Pages 303-322 | Published online: 14 Jun 2008
 
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Abstract

Results of an experiment about the influence of network television news coverage of combat in Iraq on viewers indicated that, compared with a control condition which featured news stories about combat operations in Iraq described by news anchors, news reports also featuring footage of combat operations increased viewer involvement levels about the war and reduced viewer support for continued military presence in Iraq. Television news footage of combat operations also reduced viewers' pride in U.S. military presence but did not affect other emotions. However, regardless of how news stories were packaged, women experienced greater emotional response to network news stories about combat operations than men. The results also shed light on the potential of inoculation to deflect such influence.

Notes

aSignificant compared with narrative without combat footage condition at p < .01.

bSignificant compared with the narrative plus combat footage condition at p < .01.

aSignificant compared with males at p < .01.

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