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Abstract
In 2009 3 of the 5 stations in Honolulu that deliver a daily newscast entered into a Shared Services Agreement (SSA). A community group, Media Council Hawaii, filed a formal complaint with the FCC to stop the arrangement. This research is a content analysis of the broadcasts of the stations before and after the SSA went into effect. What differences, if any, occurred in content and the distribution of stories among the SSA stations, among the SSA stations as compared to the non-SSA stations and among the non-SSA stations across those time periods?
Notes
1Source: Nielsen Media Research, Nielsen Station Index, estimates used for 2009–2010 television season. In 2010 there were 114.9 million TV households in the U.S.
2Rating is the percentage households of all TV households tuned to a station. Share is the percentage of television households with a television in use tuned to a specific station at a specific time.
3For the variable regarding the appearance of stories across stations, inter-coder agreement was 100 percent. That variable was fundamental to the research and it was relatively straightforward to verify. Either the story appeared on the broadcast or it did not.