Abstract
This study examines the frames found on Twitter during the Vancouver riots on June 15, 2011. A textual analysis was employed, and resulted in the identification of 5 frames: fandom, riot propagation, global perspectives, shame on Vancouver, and real fans vs. idiots. The identification of these frames illustrated Twitter's role as a source of news and information, and also an outlet for shaping public opinion and cultural perception. Twitter provided the opportunity to counter public perceptions of Canadian hockey fans and the rioters through displays of dissociation, embarrassment, remorse, and comparisons to substantial global events of political unrest.
Additional information
Notes on contributors
Lauren M. Burch
Lauren M. Burch (Ph.D., Indiana University) is a visiting assistant professor of Management at Indiana University-Purdue University Columbus. Her research interests include new media, framing, sport communication, and marketing.
Evan L. Frederick
Evan L. Frederick (Ph.D., Indiana University) is currently an assistant professor of Sport Administration at the University of New Mexico. His research interests include fan-athlete interaction on social media platforms as well as organizational communication through social media.
Ann Pegoraro
Ann Pegoraro (Ph.D., University of Nebraska-Lincoln) is an associate professor in the School of Sports Administration at Laurentian University, in Sudbury, Ontario, Canada. Her research primarily focuses on the intersection of sport and new media.