Figures & data
FIGURE 1 Research framework.
FIGURE 2 System architecture.
FIGURE 3 Conceptual database (E-R Model).
FIGURE 4 Data mining model using SPSS Modeler.
TABLE 1 Two-Step Cluster Analysis Data Table
TABLE 2 Cluster Analysis Named Table
TABLE 3 Friendship Type: Purpose of Online Surfing and Operating Tool(s) Used
TABLE 4 Information Type: Purpose for Online Surfing and Operating Tool Used
TABLE 5 Tool Type: Purpose of Online Surfing and Operating Tool Used
TABLE 6 Gossip Type: Purpose of Online Surfing and Operating Tool Used
TABLE 7 Friendship Type: Frequently Used Operating Tools and Retention Motivation
TABLE 8 Information Type: Frequently Used Operation Tools and Retention Motivation
TABLE 9 Tool Type: Frequently Used Operating Tools and Retention Motivation
TABLE 10 Gossip Type: Frequently Used Operating Tools and Retention Motivation
TABLE 11 Friendship Type: Retention Motivation and Sense of Virtual Community
TABLE 12 Information Type: Retention Motivation and Sense of Virtual Community
TABLE 13 Tool Type: Retention Motivation and Sense of Virtual Community
TABLE 14 Gossip Type: Retention Motivation and Sense of Virtual Community
TABLE 15 Frequently Used Operating Tools and Virtual Community Awareness
TABLE 16 Reference and Behaviors of Purchasing
FIGURE 5 Marketing knowledge map: tool retention and the community identity.
TABLE 17 Information Role of Members and Value of Application Tool
TABLE 18 Business Strategies on the Community Tools
TABLE 19 The Most Frequently Used Online Community Tools and Enterprises’ Operating Proposals
FIGURE 6 Marketing knowledge maps of information sources and product items (for physical channels).
FIGURE 7 Marketing knowledge maps of information sources and product items (for online channels).
