Abstract
The current study, using random-effects meta-analysis, provides a review of communication campaigns designed to promote organ donation. Findings across 23 campaigns indicate an overall 5% increase in study outcomes (e.g., registry signing) compared to control groups (k = 23, N = 6,647,801). Several moderators were tested including publication bias, target audience, and type of campaign. Statistically significant differences were not found for any of the moderator factors tested. Results are discussed in terms of future campaigns designed to promote organ donation.
Notes
Note. Coding Information. Column 1 codes refer to level of campaign exposure: (1) moderate to high exposure, (2) low exposure, and (3) exposure unknown. Column 2 refers to publication bias: (1) published study, and (2) unpublished study. Column 3 refers to target group of campaign: (1) minority group target, and (2) general population. Column 4 refers to type of campaign: (1) media-only campaign, (2) media & interpersonal campaign, and (3) interpersonal-only campaign.