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Abstract
The bulk of men's magazines contain advice columns which counsel readers on relationships. The viewers heed the information provided to them and apply it to their own lives and relationships. As a result, it is imperative to study the relationship advice men are seeking in these magazines. The purpose of this study was to analyze the intimate relational content and advice contained in five top-selling men's interest magazines. Findings indicate the magazines contain messages consistent with stereotypic gender socialization which reinforce male masculinity. Sex was depicted as a top priority in relationships, and the sexual lives of men were portrayed as idealistic. Most advice was contrary to research on the formation of deep friendship and intimate relationships.