Arts Consumption, Customer Satisfaction and Personal Well-Being: A Study of Performing Arts in Hong Kong

ABSTRACT

Customer satisfaction has been regarded as a key antecedent to positive future consumption behavior; however, studies on the relationship between satisfaction and personal well-being in the cultural context are scarce. To fill the research gap, a field survey with a sample of 367 cultural visitors in the performing arts context was conducted to investigate the role of satisfaction on the physical, psychological, and social dimensions of customers' well-being. Findings indicate that satisfaction serves as mediator in transforming consumption benefits into fulfilling autonomy and relatedness needs, which subsequently contributes to personal well-being.

KEYWORDS:

• Cultural consumption
• customer satisfaction
• self-determination theory
• well-being