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Abstract
This paper presents the main advantages of creating a meta-value chain as a source of sustainable competitive advantage in today's markets. This is not an easy task as complete collaboration between the enterprises forming the value-chain as well as a proper interaction of the collaborative and technological processes must take place. The final objective of offering to customers an extended value proposition is enabled by the development of different products that implies collaborative practices between the members of the meta-value chain. Such products will be defined regarding the main collaborative processes to be potent within the meta-value chain and supported by technological tools and architecture that will enable the necessary informational flows between the members under different formats. Finally, a meta-value chain is presented, as well as the main results, benefits, drawbacks and possible future actions and recommendations for creating a meta-value chain.
Acknowledgements
This work has been developed in the framework of a project partially funded by the European Union, entitled ‘Extended Collaborative Selling Chain (ECOSELL)’. Ref. GRD1-2001-40692.