The role of corporate foresight in exploring new markets – evidence from 3 case studies in the BOP markets

Figures & data

Figure 1. Conceptual model.

Table 1. Overview cases.

	Evershelter	Kamstrup	Arla
Industry	Aid & relief	Engineering	Food & beverage
Industry characteristics	Heavily influenced by regulation	Reliance on high-tech components	High interdependencies between product and production process
Nature of product	New to the world	New to Africa	New to Africa
	Market pull	Technology push	Market pull
	Built for BOP market	Adapted to BOP market	Adapted to BOP market
Size	Small, start-up	Mid-sized, 1000 employees	Large, 18,000 employees
Ownership structure	Privately owned	Owned by large energy company	Cooperative

Figure 2. Business development sequence – Evershelter.

Figure 3. Business development sequence – Kamstrup.

Figure 4. Business development sequence – Arla.