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ABSTRACT
Strategic roadmaps provide a visual approach for structuring long-term plans, conveying policy commitments, summarising an organisation’s intent and depicting prospective pathways to realising a vision. When it comes to generating roadmaps and deploying them to enhance communication, NASA is the preeminent author and publisher of these purposeful visualisations. They have a breadth and depth of experience, consistently creating strategic roadmaps since the early 1960s, and have produced a rich array of various types spanning the spectrum of organisational/programme levels and administrative functions. In addition to highlighting notable examples published by NASA, a critique and contrast are made in respect of their presentational style, message design and narrative sequence, content and substance, diagrammatic structure, orientation and format.
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No potential conflict of interest was reported by the author(s).
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Clive Kerr
Dr Clive Kerr joined the Centre for Technology Management at the University of Cambridge in 2005. As a Senior Research Associate, he conducts research in the field of strategic technology management. Areas of interest include roadmapping, strategic planning, management tools/toolkits, technology intelligence, and visualising portfolios. Prior to joining Cambridge, he was a Research Officer in Engineering Design at Cranfield University. Clive has a First Class Honours degree in Electrical and Mechanical Engineering, a Diploma in Industrial Studies, a Diploma in Economics, a Postgraduate Certificate in the Social Sciences and a Doctorate in Engineering. He is a Chartered Engineer with professional memberships of the IMechE, IET, RAeS and the AIAA.