Does Europe still represent a healthy deal in times of increased global challenges and reduced levels of growth? A market, service and social perspective of European healthcare

Abstract

This paper analyses the challenges faced by European healthcare providers in an increasingly competitive world economy. It does this by providing the servicescape framework for analysis, as well as using supportive data on the current situation of European healthcare provision. Evidence suggests that there is much to be done to find the best ways of providing better healthcare provision for the EU citizens of the future.

Keywords:

• Europe
• drivers
• healthcare
• service, servicescape

Additional information

Notes on contributors

Barry Ardley

Barry Ardley is Senior Lecturer in Marketing at the University of Lincoln, UK.

John Mcmanus

John McManus is Senior Lecturer in Strategy at Staffordshire University, UK.

David Floyd

David Floyd is a senior lecturer at the University of Lincoln, UK.