Collecting and classifying data on audience identity: the cultural background of festival audiences

Figures & data

Table 1. Classified responses to “What is your cultural background?”

Category	Example	Number	Classification A	Classification B
Australian only	“Australian”, “Australian Australian”, “Rural Australian”	93	Australian	Australian
Indigenous Australian/New Zealand	“Aboriginal”, “Aoteroa Maori”	7	First Peoples	First Peoples
Asian Australian	“Chinese Australian”, “Australian/Indonesian”	13	Asian	Asian Australian
European Australian	“Anglo Australia”, “Australia/Italian”, “Macedonian Australia”	39	European	European Australian
Multiple Australian	“Asian and European Australian”, “Australian – Indian/French”	3	Other	Other
Jewish Australian	“Australian Jewish”	1	Other	Other
Nation-specific Asian	“Japanese”, “Singaporean Chinese”, “Tamil”	93	Asian	Asian
Nation-specific European	“Dutch”, “White British”, “Greek orthodox”	54	European	European
Nation-specific Multiple	“Hawaiian/Swedish”	2	Other	Other
Nation-specific Other	“USA”, “Egyptian”, “Mixed race Fijian”	13	Other	Other
Non-specific Western	“Anglo saxon”, “Wasp”, “Anglo”, “European”	43	European	European
Non-specific Asian	“Asian”	3	Asian	Asian
Jewish	“Ashkenazi Jewish”	2	Other	Other
Mixed	“Chinese Italian Anglo”	2	Other	Other
Narrative	“Half Chinese Half Japanese Raised in USA”, “Australian but I have spent time in China and taught Chinese history”	8	Narrative	Narrative
Resistant/Refusal	“Designer”, “Australian – ballet, dance and visual arts”, “Who’s asking”	20	Resistant	Resistant

Table 2. Survey questions in relation to research topics.

Audience members’ knowledge	Frequency of attendance	Satisfaction from the event
How familiar were you with the culture of this performance?	Have you attended any other festival events?	Are you likely to attend an event such as this in future?
How familiar were you with the content of this performance?	Have you attended any other arts events in the previous twelve months?

Figure 1. Familiarity with the culture and content of this performance, by different categories of cultural background and classifications.

Figure 2. Attendance at other festival events, and other arts events, by different categories of cultural background.

Figure 3. Would you attend a similar event, by different categories of cultural background.