Factors of internal corporate social responsibility and the effect on organizational commitment

Abstract

Internal corporate social responsibility (CSR) has become an essential part of organizations' social responsibility. Yet, to date, CSR's internal dimension has been widely neglected in the literature. This paper empirically explores the concept of internal CSR and its relationship to employees' affective and normative organizational commitment. For conceptualizing internal CSR, seven factors are theoretically derived based on social exchange theory. The research model is initially tested through a pre-test consisting of 386 respondents from a German company active in the renewable energy sector. The main survey is carried out in an international pharmaceutical company, resulting in 2081 employee responses. The results reveal that the relevant factors constituting internal CSR are present and that the latter has a strong effect on employees' affective organizational commitment and a comparatively low effect on normative organizational commitment. Furthermore, a mediating role of affective on normative organizational commitment is detected.

Keywords::

• corporate social responsibility
• employees
• internal stakeholders
• social exchange theory
• structural equation modelling

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes

^1. Email: [email protected]

^2. Email: [email protected]