What’s up with everyone?’: The effectiveness of a digital media mental health literacy campaign for young people

Figures & data

Table 1. Demographics of participants.

		N	%
Age	17	19	26.8%
	18	9	12.7%
	19	6	8.5%
	20	14	19.7%
	21	22	31%
	22	1	1.4%
Gender	Female	51	71.8%
	Male	19	26.8%
	Other	0	0%
	Prefer not to say	1	1.4%
Ethnic background	White:
	English/Welsh/Scottish/Northern	35	49.3%
	Irish/British
	Any other White background	2	2.8%
	Mixed/Multiple ethnic groups:
	White and Black Caribbean	1	1.4%
	White and Black African	3	4.2%
	White and Asian	1	1.4%
	Asian
	Indian	6	8.5%
	Pakistani	3	4.2%
	Bangladeshi	1	1.4%
	Chinese	1	1.4%
	Any other Asian background	3	4.2%
	Black/African/Caribbean/Black British:
	African	2	2.8%
	Caribbean	1	1.4%
	Any other Black/African/
	Caribbean background	1	1.4%
	Other ethnic group:
	Arab	2	2.8%
	Prefer not to say	3	4.2%
	Other	6	8.5%
Religion	None	35	49.3%
	Christian	15	21.1%
	Hindu	2	2.8%
	Jewish	2	2.8%
	Muslim	7	9.9%
	Sikh	2	2.8%
	Any other	2	2.8%
	Prefer not to say	6	8.5%
Highest level of	Level 1^b	3	4.2%
qualification^a	Level 2^c	14	19.7%
(participant)	Level 3^d	29	40.8%
	Level 4 or above^e	9	12.7%
	Other qualifications^f	12	16.9%
	Prefer not to say	4	5.6%
Highest level of	No qualifications	7	9.9%
qualification^a	Level 1^b	3	4.2%
(parent/guardian/carer)	Level 2^c	2	2.8%
	Apprenticeship	1	1.4%
	Level 3^d	5	7%
	Level 4 or above^e	21	29.6%
	Other qualifications^f	15	21.1%
	Prefer not to say	17	23.9%

^aQualifications levels (UK census).

^b1–4 O levels/CSEs/GCSEs (any grades), Entry Level, Foundation Diploma, NVQ Level 1, Foundation GNVQ, Basic Skills.

^c5+ O levels (passes)/CSEs (grade 1)/GCSEs (grades A*-C), School Certificate, 1 A level/2–3 AS levels/VCEs, Higher Diploma, NVQ Level 2, Intermediate GNVQ, City and Guilds Craft, BTEC First/General Diploma, RSA Diploma.

^dApprenticeship.

^e2+ A levels/VCEs, 4+ AS levels, Higher School Certificate, Progression/Advanced Diploma, NVQ Level 3, Advanced GNVQ, City and Guilds Advanced Craft, ONC, OND, BTEC National, RSA Advanced Diploma.

^fOther vocational/work-related qualifications, Foreign qualifications.

Table 2. Descriptive statistics and paired-sample t-test results for willingness, reluctance, and stigma.

	Pretest		Posttest			95% CI for mean difference
Outcome	M	SD	M	SD	n		r	t	df
Willingness	3.03	0.67	3.21	0.62	71	0.09, 0.27	.42	3.89*	70
Reluctance	2.33	0.68	2.18	0.67	71	–0.24, −0.06	.36	–3.19*	70
Stigma	1.49	0.53	1.36	0.42	71	–0.21, −0.05	.36	–3.21*	70

*p < .007.

Table 3. Descriptive statistics and one-sample t-test results for knowledge, attitudes, willingness, and confidence.

	Score			95% CI for Mean Score
Outcome	M	SD	n		r	t	df
Knowledge	4.77	0.87	71	4.57, 4.98	.67	7.54*	70
Attitudes	5.01	1.04	71	4.76, 5.24	.70	8.20*	70
Willingness	4.77	1.03	71	4.53, 5.02	.60	6.33*	70
Confidence	5.28	1.00	71	5.04, 5.52	.79	10.77*	70

*p < .007.