Developing experiences: creative process behind the design and production of immersive exhibitions

Figures & data

Figure 1. Model of the exhibition design process (Lake-Hammond and Waite 2010).

Figure 2. The key constituents of creating a traditional exhibition (Davies 2010).

Table 1. List of interviewees.

Participants representing cultural institutions
Interviewee	Title	Place of employment	Approximate number of visitors (last three years)
1	Project Manager	Art museum	4,38,000
2	Chief Operation Officer – Co-founder	Interactive Instagram museum	No available data (museum opened in 2019)
3	Head of Project Managers	Art museum	6,85,000
4	Former Interim Director	Art museum	6,85,000
5	Head of Collections	Science museum	1,09,250
6	Senior Curator	Art museum	56,265
Participants representing design and production studios
	Role	Place of employment	Scale of operation
7	Creative Director	Themed attraction design and production company	Global
8	Multidisciplinary Artist & Designer	Independent	National
9	Chief Development Officer	Design and production studio	Multinational
10	Director – Co-founder	Multidisciplinary creative agency	Multinational
11	Creative Partner – Managing Director	Design and production studio	Multinational
12	Founder – Lead Strategist	Design studio	National
13	Creative Director	Creative agency	Multinational
14	Experience Design Manager	Design studio	Multinational

Figure 3. Immersive exhibitions development process.

Lake-Hammond, A., and N. Waite. 2010. “Exhibition Design: Bridging the Knowledge gap.” The Design Journal 13 (1): 77–98. doi:https://doi.org/10.2752/146069210X12580336766400.

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Davies, S. M. 2010. “The co-Production of Temporary Museum Exhibitions.” Museum Management and Curatorship 25 (3): 305–321. doi:https://doi.org/10.1080/09647775.2010.498988.

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