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Articles

Design demand of souvenirs to improve the brand value of museums

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Pages 252-271 | Received 29 May 2022, Accepted 05 Aug 2022, Published online: 10 Aug 2022
 

ABSTRACT

The main purpose of this study is to explore the design requirements that will affect the user satisfaction of museum souvenirs through experimental research in order to provide a scheme for museum souvenir design. The research shows that museum memorabilia play a role in enhancing the brand value of museums. Second, using the Delphi method, experts were gathered to summarise and screen the design elements, and a total of 13 design elements were identified. The Kano test was then conducted with experts, and the Kano properties of 13 design requirements and their impact on user satisfaction were determined. Finally, through a discussion of the experimental results, a design requirements model for museum souvenirs was constructed. The results of the study found that three types of models were constructed according to the Kano attributes of requirements that can be used by different types of museums.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This research is supported by the 2021 Scientific Research Fund of the Education Department of Liaoning Province, China. The project name is Research on the Innovation and Development Mechanism of Manufacturing in Liaoning Old Industrial Bases from the Perspective of Industrial Design (LJKR0156).

Notes on contributors

Bu Yi Ding

Yi Ding Bu is an associate professor at the School of Art and Design, LiaoNing Petrochemical University. His research interests include user experience and cultural heritage.

Li He Sen

He Sen Li is a senior lecturer at the General Graduate School, Kyonggi University. His Ph.D. research project focuses on service design and design strategy. His other research interests include human-computer interaction, user experience, and digital cultural heritage.

Wang Shu Yi

Shu Yi Wang is a Ph.D. student at the General Graduate School, Kyonggi University. His Ph.D. research project focuses on industrial design and service design. His other research interests include user psychology, user experience, and data algorithms.

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