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Journal of Strategic Marketing Volume 32, 2024 - Issue 6: Strategic Brand Management In and Through Sport

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Research Article

Strategic brand management in and through sport

Argyro Elisavet ManoliSchool of Sport, Exercise and Health Sciences, Loughborough University, Loughborough, UKCorrespondence[email protected]

https://orcid.org/0000-0001-7484-4124

Pages 814-821 | Received 05 Nov 2021, Accepted 23 Mar 2022, Published online: 30 Mar 2022

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https://doi.org/10.1080/0965254X.2022.2059774
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