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Abstract
This article discusses the main trends in the Russian business press in comparison with international practices. Such trends include commercialisation, differentiation of products and professionalisation. To achieve a coherent view, the market is viewed from a structural perspective and from the perspective of acting business journalists. This article demonstrates that certain trends in the Russian business press make it resemble other media systems in market economies despite the presence of significant differences. The analysis consists of a study of the business media market structures and interpretations of local and international practices as described by business journalists in Kommersant and Vedomosti newspapers.
Notes
On current trends, see: ‘Federal'noe agentstvo po pechati i massovym kommunikatsiyam’, Rossiiskii rynok periodicheskoi pechati. 2007 god, May 2007, available at: http://fapmc.ru/material/rubrics/1/item304.html, accessed 27 June 2007.
Gazeta Kommersant, 2007, available at: http://www.media-atlas.ru/editions, accessed 20 February 2007.
‘Srednegodovye tirazhi’, 2007, available at: http://www.Vedomosti.ru/about/performance.shtml, accessed 20 February 2007.
Gazeta RBK daily, 2007, available at: www.media-atlas.ru/editions, accessed 20 February 2007.
Gazeta Delovoi Peterburg, 2007, available at: www.media-atlas.ru/regionmedia, accessed 20 February 2007.
Press-konferentsiya Soveta ekspertov AKAR po otsenke rynka reklamy, ‘Ob’'em reklamy v sredstvakh ee rasprostraneniya v 2005 godu', 13 February 2006, available at: http://www.akarussia.ru/information/market/, accessed 20 February 2007.
‘SanomaWSOY Acquires the Leading Russian Magazine Publisher Independent Media’, 19 January 2005, available at: http://www.sanomawsoy.fi/News.aspx?f=2113&d=5712&site=1, accessed 21 February 2007.
‘“RBK daily” v pechatnoi versii’, 25 September 2006, available at: http://www.mediaatlas.ru/editions/?id=6213&idn=20928&page=0&a=view#view, accessed 25 September 2006.
‘Auditoriya ezhednevnykh gazet—2006/5 – 10’, TNS Gallup Media, 2006, available at: http://www.tns-global.ru/rus/data/ratings/press/rumospb/_may___oktyabr__2006/ezhednevnie_gazeti.wbp, accessed 23 January 2007.
‘Srednegodovye tirazhi’, Vedomosti, 2007; ‘Prodazha reklamy, doll’, TNS Gallup AdFact, 2007, both available at: http://www.vedomosti.ru/about/performance.shtml, accessed 21 February 2007.
The circulation of Dagens Industri, Sweden, was 115,000 copies in 2003; at the same time, the circulation of Kommersant, Russia, was 105,000 copies. See Nordicom, available at: http://www.nordicom.gu.se, accessed 11 October 2005; TNS Gallup Media Russia, available at: http://www.tns-global.ru, accessed 31 January 2007.
‘Vedomosti Audience Profile 2005’, available at: http://www.vedomosti.ru/eng/profile_eng.pdf, accessed 4 March 2006.
‘Kommersant Audience Profile 2004’, available at: http://www.kommersant.ru/reklama/reklama-business_charact.htm, accessed 14 March 2006.
‘RBK Audience Profile 2004’, available at: http://www.rbc.ru/advert/company_advert_audience.shtml, accessed 14 March 2006.
In the coding of the extracts, V indicates that the respondent worked for Vedomosti and K that they worked for Kommersant, F means they were female and M that they were male. The following two numbers represent the unique code number of each respondent. Thus for example, ‘VM01’ is a male who worked for Vedomosti and was coded as respondent number 1. All interviews took place in Moscow.
Author's interview with VF12, 21 October 2003.
However, this is in contrast to findings on Germany by Weischenberg et al. (Citation1998, pp. 249 – 50).
Author's interview with VM06, 1 April 2003. For a comparison with similar findings on Financial Times journalists, see Doyle (Citation2006, pp. 436 – 37).
Author's interview with KM04, 21 March 2003.
Author's interview with VF03, 17 October 2002.
Author's interview with KF14, 24 October 2003.
Author's interview with KM02, 15 October 2002.
Author's interview with VF03, 17 October 2002.
Author's interview with VM06, 1 April 2003.
‘Reiting kachestva i populyarnosti delovykh pechatnykh SMI Rossii’, Assosiatsiya menedzherov Rossii, 2004, available at: http://www.amr.ru/upload/iblock/c7e/reyting_SMI.pdf, accessed 20 February 2007.
Vedomosti's web pages state that ‘Vedomosti sees its mission in providing readers with timely, detailed and objective coverage’. The newspaper informs ‘readers on a daily basis about the most important economic, political, financial and corporate events, offering in-depth analysis and forecasts’, available at: www.vedomosti.ru/eng/, accessed 20 February 2007.