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Abstract
This paper examines the “Respect for History” project on Turkey's Gallipoli Peninsula sponsored by a Turkish oil company, OPET. The project sought to enhance and protect the cultural and historical experiences of tourists visiting Gallipoli, and to bring direct and indirect benefits to local communities through enhancing tourism-related business opportunities and improving community infrastructure. This research investigates the project's impact on residents’ perceived social and economic wellbeing, using a quality of life framework, and also ascertains residents’ views of the sponsoring firm. The context illustrates key differences between pure philanthropy and strategic philanthropy; the latter defined as doing good by purposefully achieving corporate and civic benefits. The role of strategic philanthropy as a sustainable tourism development tool, and its impact on tourism governance, are considered. Data were collected from 674 residents on the Turkish Gallipoli Peninsula in areas impacted by OPET's investment program. The results, using structural equation modelling (SEM), identify that respondents generally believe that both their economic and social quality of life have improved. This, in turn, has positively influenced respondents’ views of the sponsoring organization. The concept of strategic philanthropy appears valuable as a private sector, non-tourism, sustainable tourism development tool in some circumstances.
使用战略性的慈善事业来改善土耳其加利波利半岛的遗产旅游地：社区对改变生活质量和对赞助组织的看法
该文章检验了土耳其加利波利半岛的被一个土耳其石油公司，OPET,赞助的“尊重历史”项目。该项目寻求加强和保护旅游者游览加利波利时的文化和历史经历，通过加强旅游相关的商业机会和改善社区设施，为当地社区带来直接和间接的好处。该研究使用生活质量框架和查明居民对赞助公司的看法来调查了项目对居民受到的社会和经济生活影响。内容显示了纯慈善事业和战略性慈善事业之间的主要不同；后者定义为在做好事中有目的地达到公司和公民的好处。研究也讨论了战略性慈善事业的职责作为一种可持续性旅游发展工具，以及它对旅游政策治理的影响。数据是从土耳其加利波利半岛的受OPET投资项目影响的地区里的674位居民那里收集的。结论使用结构方程式模式化(SEM)确认了回复者大致相信他们的经济和社会生活质量都有改善。这种结果对回复者对赞助组织的看法有着正面的影响。战略性慈善事业的概念作为一个私营的，非旅游的，在某些情况下作为可持续性旅游发展工具是有价值的。