Domestic demand for Indigenous tourism in Australia: understanding intention to participate

Figures & data

Figure 1. The folk-conceptual theory of intentional behaviour explanation. Adapted from Malle (2004).

Table 1. Descriptive analysis of the participants.

Characteristic	Group	Percentage
Gender	Female Male	50 50
Age group	18-33 34–40 41–47 48–60 Over 60	25 23 17 25 10
Life stage	Young adults SINK/DINK Young family Older family Empty nesters Retirees	8 21 42 19 2 8
Travel party	Alone With my partner With my family With friends	6 29 56 10

Table 2. The impact of reason type on intention to participate in Indigenous tourism.

	Intention (%)	Not intention (%)	Total (%)
Beliefs	52	36	46
Desires	22	17	20
Causal history of reasons (CHR)	5	17	10
Enabling factors (EF)	4	21	11
Valuings	16	10	14

Table 3. Codes and themes identified in the study using the folk-conceptual theory of behaviour explanation.

Mode of explanation	Reason type	Reason content	Theme identified in the study	Number of participants
RE	Beliefs	Agent Agent + situation interaction Other person Situation Agent + other person + situation interaction	Learning – personal growth Learning – about our culture Learning – for other people I am not the target audience Uniqueness Authenticity Nature-based environment Connection with history/land	11 3 8 4 8 4 4 20
RE	Desires	Agent Agent + situation interaction Other person Agent + other person interaction Situation Agent + other person + situation interaction	Learning – personal growth Learning – about our culture Learning – for other people Learning – about another culture Nature-based environment Connection with history/land	7 2 3 3 9 8
RE	Valuings	Other person	Positive attitude: history, art, culture Negative attitude: General statements	20 8
CHR		Agent behaviour Agent perception Other person behaviour/Agent passive behaviour	Previous participation Saturation Parents’ influence	6 3 5
EF		Agent propositional state Situation Other person behaviour	Awareness Type of activities offered Activities for children	7 8 4

Figure 2. Elements influencing the intentional behaviour regarding Indigenous tourism at the Grampians.

Malle, B.F. (2004). How the mind explains behavior: Folk explanations, meaning, and social interaction. Cambridge, MA: MIT Press.

 Google Scholar