Facebook Recruitment for Children with Advanced Cancer and Their Parents: Lessons from a Web-based Pediatric Palliative Intervention Study

Figures & data

Figure 1 Recruitment Results

Table 1 Facebook Recruitment Metrics

	Year 1	Year 2	Year 3*
Total impressions^1	27,090,424	7,749,048	7,134,631
Total reached^2	4,831,838	2,456,647	1,619,796
Unique clicks^3	302,005	177,101	28,976
Cost per result ^4	$0.30	$0.17	$0.69
Number of recruited subjects	89	20	41

*: Year 3 ad campaign managed by external company

1: Number of times ads on screen

2: Number of people who saw ads at least once

3: Unique link clicks

4: Average cost per link click

Figure 2 Recruitment Materials

Data availability statement

Raw data were generated at the Vanderbilt University School of Nursing. The data that support the results of this study are available from the corresponding author upon reasonable request.