Consumption Markets & Culture
Volume 25, 2022 - Issue 5
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Articles
The Viking myth: nostalgia and collective guilt
Jonatan SödergrenStockholm Business School, Stockholm, SwedenCorrespondence[email protected]
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Pages 449-468
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Received 18 Feb 2020, Accepted 14 Mar 2022, Published online: 24 Mar 2022
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