Figures & data
Figure 1. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2351922791756808/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 1. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2351922791756808/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/b9c5189a-f832-421e-8727-3e7024d19c06/gcmc_a_2067149_f0001_oc.jpg)
Figure 2. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2438498443099242/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 2. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2438498443099242/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/df175908-d973-4564-b1b5-53473934f816/gcmc_a_2067149_f0002_oc.jpg)
Figure 3. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2282798822002539/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 3. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2282798822002539/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/10afd6d9-5054-44f5-8c2f-8ae30be91798/gcmc_a_2067149_f0003_oc.jpg)
Figure 4. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2438497956432624/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 4. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2438497956432624/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/972e08ad-1c03-4d4c-a5b8-012a855c9dfa/gcmc_a_2067149_f0004_oc.jpg)
Figure 5. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2523190361296716/?type=3&theatre%5C. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 5. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2523190361296716/?type=3&theatre%5C. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/2d3a1da8-d0f9-467d-85fb-1020649b1848/gcmc_a_2067149_f0005_oc.jpg)
Figure 6. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2660784260870658/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 6. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2660784260870658/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/80df7410-c551-4a27-b8e4-3df200f88a25/gcmc_a_2067149_f0006_oc.jpg)
Figure 7. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3180550135503861/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.
![Figure 7. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3180550135503861/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.](/cms/asset/a22b8120-e755-4496-96f4-2841b222e8f1/gcmc_a_2067149_f0007_oc.jpg)
Figure 8. Image URL: https://fi-fi.facebook.com/GinaTricot/photos/a.10150107818417896/10157505646827896/?type=3&theater. Source: https://fi-fi.facebook.com/GinaTricot/. Date of access: 10 July 2020. © GinaTricot. Reuse not permitted.
![Figure 8. Image URL: https://fi-fi.facebook.com/GinaTricot/photos/a.10150107818417896/10157505646827896/?type=3&theater. Source: https://fi-fi.facebook.com/GinaTricot/. Date of access: 10 July 2020. © GinaTricot. Reuse not permitted.](/cms/asset/0a4c63ce-9c59-40c9-b4ff-14b93c7500c4/gcmc_a_2067149_f0008_oc.jpg)
Figure 9. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3057059121186297/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.
![Figure 9. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3057059121186297/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.](/cms/asset/bd61e3c4-5631-4192-8e54-18515f4daa86/gcmc_a_2067149_f0009_oc.jpg)
Figure 10. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3057059124519630/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.
![Figure 10. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3057059124519630/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.](/cms/asset/b82583eb-f106-4368-9202-87c6210a70cc/gcmc_a_2067149_f0010_oc.jpg)
Figure 11. Image URL: https://www.facebook.com/Lindex/photos/a.10150778194024094/10156985254999094/?type=3&theater. Source: https://fi-fi.facebook.com/Lindex. Date of access: 10 July 2020. © Lindex. Reuse not permitted.
![Figure 11. Image URL: https://www.facebook.com/Lindex/photos/a.10150778194024094/10156985254999094/?type=3&theater. Source: https://fi-fi.facebook.com/Lindex. Date of access: 10 July 2020. © Lindex. Reuse not permitted.](/cms/asset/0165d8ab-3bb4-433f-b063-2c4229f23219/gcmc_a_2067149_f0011_oc.jpg)
Figure 12. Image URL: https://www.facebook.com/Lindex/photos/a.10150778194024094/10156879744324094/?type=3&theater. Source: https://fi-fi.facebook.com/Lindex. Date of access: 10 July 2020. © Lindex. Reuse not permitted.
![Figure 12. Image URL: https://www.facebook.com/Lindex/photos/a.10150778194024094/10156879744324094/?type=3&theater. Source: https://fi-fi.facebook.com/Lindex. Date of access: 10 July 2020. © Lindex. Reuse not permitted.](/cms/asset/523ffe2c-55df-451b-bee9-03410e9f203f/gcmc_a_2067149_f0012_oc.jpg)
Figure 13. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3080119108880298/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.
![Figure 13. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3080119108880298/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.](/cms/asset/b3bc232c-425b-442a-8ec8-cc15ce75186c/gcmc_a_2067149_f0013_oc.jpg)
Figure 14. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3266748903550650/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.
![Figure 14. Image URL: https://www.facebook.com/hmsuomi/photos/a.1923897201169167/3266748903550650/?type=3&theater. Source: https://fi-fi.facebook.com/hmsuomi/. Date of access: 10 July 2020. © H&M. Reuse not permitted.](/cms/asset/d967b745-38be-464a-8a25-caa28d79bc4a/gcmc_a_2067149_f0014_oc.jpg)
Figure 15. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2596914433924308/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.
![Figure 15. Image URL: https://www.facebook.com/KappAhlSuomi/photos/a.1538935169722245/2596914433924308/?type=3&theater. Source: https://fi-fi.facebook.com/KappAhl/. Date of access: 10 July 2020. © KappAhl. Reuse not permitted.](/cms/asset/bceb7c08-fbcc-43b7-b61f-744ca87d8d5f/gcmc_a_2067149_f0015_oc.jpg)