Guilt and differentiation in social discourses on “green” consumption in Spain

Figures & data

Figure 1. Social background of Focus Groups and Interviews.

Table 1A. Sociodemographic characteristics of the participants in the focus groups and interviews by enrollment in one of the three research projects.

Participant characteristics focus groups (all groups of between 7 and 10 people):	Participant characteristics Interviews:
FG1. Construction Businessmen, Man 55-65 years old. No green consumers. Málaga. Project 2.	Interview 1. Man, small merchant,48, green consumer, Barcelona. Project 1.
FG2. Upper class Housewives. Women 45-55 years old. No green consumers. Madrid. Project 2.	Interview 2. Man, small organic employee, 32, green consumer, Barcelona. Project 1.
FG3. Small entrepreneurs and freelance workers. Mixed group 45-60 years old. No green consumption. Valencia. Project 2.	Interview 3. Woman, middle range public sector. 52, green consumer, Barcelona. Project 1.
FG4. Middle range employees of service sector. Mixed group, 25-35 years old. No green consumers. Zaragoza. Project 2.	Interview 4. Woman, small organic producer (freelance) 34, green consumer, Barcelona. Project 1.
FG5. Middle range civil servants. Mixed group 25-35 years old. Some green consumer. Barcelona. Project 2.	Interview 5. Woman, middle range public sector. 41, green consumer, Barcelona. Project 1.
FG6. Working class housewives. Women 35-45 years old. No green consumers. Sevilla. Project 2.	Interview 6. Man, small organic employee 36, green consumer, Barcelona. Project 1.
FG7. Skilled workers in large industrial and service firms. Men 50-60 years old. No green consumers. Madrid. Project 2.	Interview 7. Man, middle range public sector. 37, green consumer, Barcelona. Project 1.
FG8. Young hotel industry workers. Mixed group 20-30 years old. No green consumers. Gran Canaria. Project 2.	Interview 8. Man, small organic producer (employer) 38, green consumer, Barcelona. Project 1.
FG9. Apprentices and Trainees. Mixed group 25-35 years old. Some green consumers. Barcelona. Project 2.	Interview 9. Woman, upper range employee. 57, green consumer, Barcelona. Project 1.
FG10. Professionals and civil servants. Mixed group 29-39 years old. Cooperative activists and green consumers. Barcelona. Project 1.
FG11. Upper and middle range employees. Mixed, 35-63 years old. Green consumers. Barcelona. Project 1.
FG12. Upper range employee's .Mixed 45-65 years old. Green consumers. Madrid. Project 3.
FG13. Upper and middle range employees Mixed group 35-50 years old. Green consumers. Sevilla. Project 3.
FG14. Unskilled employees and workers with insecure jobs. Mixed group 20-35 years old. Some green consumers. Valencia. Project 3.