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Articles

The scientifization of “green” anti-ageing cosmetics in online marketing: a multimodal critical discourse analysis

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Figure 1. Horizontal listing of the “21 active plant extracts” from left to right Clarins Double Serum (https://www.clarins.co.uk/double-serum/80025863.html).

Figure 1. Horizontal listing of the “21 active plant extracts” from left to right Clarins Double Serum (https://www.clarins.co.uk/double-serum/80025863.html).

Figure 2. Screenshot of the Clarins Double Serum (https://www.clarins.co.uk/double-serum/80025863.html).

Figure 2. Screenshot of the Clarins Double Serum (https://www.clarins.co.uk/double-serum/80025863.html).

Figure 3. Screenshot of presentation of Clinique Fresh Pressed™ Daily Booster with Pure Vitamin C 10% (https://www.clinique.com/product/18919/45677/skincare/fresh-pressed/clinique-fresh-pressedtm-daily-booster-with-pure-vitamin-c-10).

Figure 3. Screenshot of presentation of Clinique Fresh Pressed™ Daily Booster with Pure Vitamin C 10% (https://www.clinique.com/product/18919/45677/skincare/fresh-pressed/clinique-fresh-pressedtm-daily-booster-with-pure-vitamin-c-10).

Figure 4. Screenshot of peel of orange (https://www.clinique.com/ingredients).

Figure 4. Screenshot of peel of orange (https://www.clinique.com/ingredients).

Figure 5. The Clinique “clean philosophy” (https://www.clinique.com/why-clinique).

Figure 5. The Clinique “clean philosophy” (https://www.clinique.com/why-clinique).