Moralising Rhetoric and Imperfect Realities: Breastfeeding Promotions and the Experiences of Recently Delivered Mothers in Urban Yogyakarta, Indonesia

Figures & data

Figure 1. ‘Important points about breastfeeding’ from Benar awalnya, lancar menyusuinya (The right start will lead to a smooth breastfeeding experience) (AIMI & Save the Children, 2013).

Figure 2. Translation: ‘On a Boeing 777-300 airplane filled with Indonesia’s toddlers, salvation is given to those who receive the gold standard food for babies’. From the presentation IMD & rawat gabung (Early initiation of breastfeeding and rooming-in) (AIMI, 2014a).

Figure 3. Translation: ‘Wife returns to her slimmer physical body, faster. Energy used for breastfeeding and the establishment of breastmilk uses the fat reserves stored during pregnancy’. From the presentation Manfaat menuysui dan resiko formula (The benefits of breastfeeding and the risks of formula) (AIMI, 2014b).

AIMI & Save the Children. (2013). Benar awalnya, lancar menyusuinya. Retrieved from https://www.youtube.com/watch?v=CVIa8jo0rgI

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AIMI. (Indonesian Breastfeeding Mothers’ Association). (2014a). IMD dan rawat gabung. Presented at the EdukASI #1 prenatal class, Indonesia.

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AIMI. (2014b). Manfaat menyusui dan resiko formula. Presented at the EdukASI #1 prenatal class, Indonesia.

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