Authoritative Parenting and Issue Involvement as Indicators of Ad Recall: An Empirical Investigation of Anti-Drug Ads for Parents

Abstract

This investigation explores the role of authoritative parenting and issue involvement in regard to the recall of parental anti-drug ads encouraging child monitoring. In addition, the study tested whether issue involvement mediates the association between authoritative parenting and recall of parental anti-drug television ads among parents (N = 185) with adolescents in Grades 6, 7, and 8. The results indicate that (a) authoritative parenting is positively associated with favorable attitudes toward monitoring children and issue involvement regarding adolescent drug use, (b) issue involvement is associated with ad recall, (c) issue involvement mediates the relationship between authoritative parenting and ad recall, (d) ad recall is not associated with favorable attitudes toward parental monitoring, and (e) favorable attitudes regarding parental monitoring are positively associated with intentions to engage in monitoring within the next 6 months.

Notes

¹While recruiting parents, we ran into a couple of cases where neither a child's biological mother nor father was living at home. In these situations we asked to speak to the guardian who performs parental duties of the identified child.