Evaluation of ‘The Father Effect’ Media Campaign to Increase Awareness of, and Participation in, an Online Father-Inclusive Parenting Program

Figures & data

Table 1. Sample characteristics for overall online survey sample, and for those exposed and not exposed to the media campaign.

Variable	Total sample	Exposed (n = 222) n (%)	Non-exposed (n = 1799) n (%)	χ^2 value
Parent sex male	906 (44.8)	133 (59.9)	773 (43.0)	22.93***
Parent education
University	852 (42.2)	118 (53.2)	734 (40.8)	18.48***
Secondary school	871 (43.1)	66 (29.7)	805 (44.8)
Grade 10 or less	297 (14.7)	38 (17.1)	259 (14.4)
Parent age
18–24	27 (1.3)	7 (3.2)	20 (1.1)	32.36***
25–34	409 (20.3)	71 (32.1)	338 (18.8)
35–44	921 (45.6)	90 (40.7)	831 (46.2)
45–54	570 (28.2)	42 (19.0)	528 (29.4)
55 and older	92 (4.6)	11 (5.0)	81 (4.5)
Child age^a
2–3	494 (24.5)	74 (33.3)	420 (23.3)	10.67**
4–5	532 (26.3)	66 (29.7)	466 (25.9)	1.49
6–9	786 (38.9)	94 (42.3)	692 (38.5)	1.25
10–12	640 (31.7)	62 (27.9)	578 (32.1)	1.61
13–16	732 (36.2)	53 (23.9)	679 (37.7)	16.46***
Child difficulties^b
No difficulties	833 (41.2)	57 (25.7)	776 (43.1)	27.37***
Minor difficulties	760 (37.6)	106 (47.7)	654 (36.4)
Definite difficulties	340 (16.8)	51 (23.0)	289 (16.1)
Severe difficulties	88 (4.4)	8 (3.6)	80 (4.4)

Note. ***p < .001, **p < .01, *p < .05.

^aChild age percentages do not add up to 100% as parents could have more than one child in different age groups so separate chi-square tests were conducted across different age categories.

^bQuestion from Strengths and Difficulties Questionnaire impact supplement.

Table 2. Logistic regression model predicting knowledge about the importance of father involvement in parenting programs.

				95% CI for odds ratio
	B	S.E.	Odds ratio	Lower	Upper
Parent gender (male)	−0.21	0.09	0.81*	0.67	0.98
Parent age (35 or older)	−0.03	0.13	0.97	0.76	1.24
Parent education (University)	0.35	0.10	1.42**	1.17	1.71
Child difficulty (definite/severe)	0.29	0.12	1.35*	1.06	1.69
Child age 2–3 years^a	0.06	0.12	1.06	0.84	1.35
Child age 13–16 years^a	−0.04	0.11	0.96	0.78	1.17
Media campaign exposure	0.37	0.16	1.45*	1.06	1.98

Note. Dependent variable is responses of ‘Strongly Agree/Agree’ vs. ‘Neutral/Disagree/Strongly Disagree’; N = 2021, *p < .05, **p < .001; all data and analyses adjusted for sampling weights.

^aChild age groups were not mutually exclusive as caregivers indicated whether they had at least one child in each age group. Only the 2–3 and 13–16 age groups are included as there were significant differences in exposure to the media campaign for caregivers with children in these age groups.