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Research Article

Popular Among Distrustful Youth? Social Media Influencers’ Communication About COVID-19 and Young People’s Risk Perceptions and Vaccination Intentions

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Figures & data

Figure 1. Hypothesized model.

Figure 1 shows the hypothesized relationships of exposure to SMIs' content about COVID-19 on SMIs at T1, SMIs as source of information for COVID-19 at T2 and SMIs as role model for COVID-19 at T2 moderated by institutional mistrust at T1. It also shows the hypothesized relationships of SMIs as source of information and role model for COVID-19 at T1 and low risk perception at T2 as well as COVID-19 vaccination intention at T2 moderated by SMIs’ noncompliance with COVID-19 measures at T1.
Figure 1. Hypothesized model.

Figure 2. Results of hypothesized relationships.

Figure 2 shows a significant positive interaction effect of exposure to SMIs’ content about COVID-19 at T1 with institutional mistrust at T1 on SMIs as source of information for COVID-19 at T2 and SMIs as role model for COVID-19 at T2. Furthermore, it shows a significant negative interaction effect of perceiving SMIs as information source for COVID-19 at T1 with SMIs’ noncompliance with COVID-19 measures at T1 on COVID-19 vaccination intention at T2.
Figure 2. Results of hypothesized relationships.

Figure 3. Effect of exposure to SMIs’ COVID-19 content (T1) on the importance of SMIs as information source (T2) moderated by institutional mistrust (T1).

Panel A: Interaction plot, consisting of three lines, showing how the positive relationship of exposure to SMIs’ COVID-19 content with the importance of SMIs as a source of information is strongest at 1 standard deviation above the mean, weaker at the mean, and weakest 1 standard deviation below the mean of institutional mistrust. Panel B: Line graph depicting Johnson-Neyman intervals of significance, showing that the slope of using SMIs as information source is significant at medium and high levels of institutional mistrust (at scores above 2.10).
Panel A shows the effect of exposure to SMIs’ COVID-19 content on the importance of SMIs as a source of information for moderator scores 1 SD below and above the mean. Panel B indicates Johnson-Neyman intervals of significance. Shaded regions indicate 95% confidence intervals.
Figure 3. Effect of exposure to SMIs’ COVID-19 content (T1) on the importance of SMIs as information source (T2) moderated by institutional mistrust (T1).

Table 1. Results of autoregressive stepwise multiple regression models.

Figure 4. Effect of exposure to SMIs’ COVID-19 content (T1) on the perception of SMIs as role model (T2) moderated by institutional mistrust (T1).

Panel A: Interaction plot, consisting of three lines, showing how the relationship of exposure to SMIs’ COVID-19 content with perception of SMIs as role model is positive at 1 standard deviation above the mean of institutional mistrust. The regression line is still indicating a positive association at the mean of the moderator, but a negative association at scores 1 standard deviation below the mean. Panel B: Line graph depicting Johnson-Neyman intervals of significance, showing that the slope of using SMIs as information source is significant at medium and high levels of institutional mistrust (at scores above 2.54).
Panel A shows the effect of exposure to SMIs’ COVID-19 content on the perception of SMIs as role model for moderator scores 1 SD below and above the mean. Panel B indicates Johnson-Neyman intervals of significance. Shaded regions indicate 95% confidence intervals.
Figure 4. Effect of exposure to SMIs’ COVID-19 content (T1) on the perception of SMIs as role model (T2) moderated by institutional mistrust (T1).

Figure 5. Effect of perceiving SMIs as information source about COVID-19 (T1) on vaccination intentions (T2) moderated by SMIs’ noncompliance (T1).

Panel A: Interaction plot, consisting of three lines, showing how the relationship of using SMIs as information source with vaccination intentions is positive at 1 standard deviation above the mean of SMIs’ noncompliance. The regression line is indicating a slight negative association at the mean of the moderator and a stronger negative association at scores 1 standard deviation below the mean. Panel B: Line graph depicting Johnson-Neyman intervals of significance, showing that the slope of using SMIs as information source is significant at high levels of SMIs’ noncompliance (at scores above 4.29).
Panel A shows the effect of perceiving SMIs as information source on vaccination intentions for moderator scores 1 SD below and above the mean. Panel B indicates Johnson-Neyman intervals of significance. Shaded regions indicate 95% confidence intervals.
Figure 5. Effect of perceiving SMIs as information source about COVID-19 (T1) on vaccination intentions (T2) moderated by SMIs’ noncompliance (T1).
Supplemental material