![Sample our Engineering & Technology journals, sign in here to start your access, latest two full volumes FREE to you for 14 days]({"type":"image" , "src" : "/sda/5933/TOC-Subject-Sample-2021-Engineering-Tech.jpg"})
Abstract
In addressing user experience issues, users’ perceptions and emotions need to be considered important. This study examines the relationships between perceived usability/aesthetics and emotional valence/arousal/engagement through an experiment using 15 existing websites from various domains and questionnaire items developed to measure users’ responses. According to the experimental results, both perceived usability and perceived aesthetics were positively correlated with emotional valence and negatively correlated with emotional engagement. No specific relationship was found between perceived usability/aesthetics and emotional arousal. Perceived aesthetics potentially had a greater impact on valence than perceived usability. Unlike valence, engagement could be more influenced by perceived usability than by perceived aesthetics. These findings can be utilized as bases for applying users’ emotional responses in each dimension to the product-use situations in the chain of perceptions, emotions, and behaviors.
Additional information
Notes on contributors
Kwang-Kyu Seo
Kwang-Kyu Seo is a professor of Management Engineering at Sangmyung University. Prof. Seo received a Ph.D. degree in Industrial Engineering from Korea University in 2002. His research interests include cognitive engineering, human-computer interaction, artificial intelligence, cloud computing, management science and data mining and so on.
Sangwon Lee
Sangwon Lee is an assistant professor in the Department of Industrial and Management Engineering at Hanyang University ERICA. He obtained a Ph.D. degree in Industrial Engineering from the Pennsylvania State University in 2010. His research interests lie in human factors, including human–computer interaction, UI/UX, cognitive and affective engineering, and service engineering.
Byung Do Chung
Byung Do Chung is an assistant professor in Department of Systems Management Engineering at Sungkyunkwan University. He received Ph.D. in Industrial Engineering from Pennsylvania State University. His research interests include service engineering, convergence of value chain management and business intelligence, and human-involved complex system.
Changsoon Park
Changsoon Park is a research associate professor in the Department of Mechanical Engineering at Hanyang University ERICA. He obtained a Ph.D. degree in Industrial Engineering from the Hanyang University in 2009. His research areas are operations research, probability model, management science, and knowledge management.